#6: Write for Others

The final step of building a website is to begin writing for others. Once your domain is hosted and the pages are populated with unique and interesting content, the most important thing to consider is how people are ever going to find the page.

In simple terms, the only way to accomplish this is to create links to your site and the contents inside it. The best way to do so, is to begin writing on other domains - write content for other peoples' websites that will allow you to put a link back to your own! In simple terms, this is what off-site SEO is all about.

Directories: Web directories are an original part of the internet itself. These sites collect links to useful resources by allowing web publishers to submit a link and a short description of the site. Many directories allow free submissions, and these sites can be considered the traditional foundation of an online marketing program. Yet many directories are becoming outdated and irrelevant, with more momentum and surfers headed to more social media.

Social Bookmarking: Social bookmarking websites allow users to submit links to specific stories or pages on a domain that may be of interest to the bookmarking community. Users of the bookmarking site can then vote on and discuss the article in question, and popular stories can gain hundreds or thousands of visits in a single day. Even after the traffic dies back down, links from social bookmarking websites can increase a site's visibility in the search engines. Make sure to bookmark in appropriate places and provide content that people are actually interested in if you want to see any actual results. Write interesting headlines and summaries, and people will want to see what it is all about.

Article Submissions: Article submissions are another internet marketing standard. Many websites like EzineArticles and GoArticles allow members to submit articles that can include links to the member's website. When the article is published on the Article site, other webmasters are allowed to re-publish the article on their own site, so long as they keep the links intact. This way, one article can become dozens of links from multiple domains in a short time.