The fourth step of building a website is producing the content of your web pages. This is probably the single most important step because any good web publisher will tell you its the actual content your site adds to the internet that gives it most of its value and marketability. People will actually want to promote your site for you - as long as it is interesting, unique, and informative.
Content can include writing about topics you find interesting, or photos and computer graphics that you've created, or even videos if you have a camera ready to go and a skill for screen-presence, directing, or writing screenplays. It is critical that this content isn't simply ripped off from somewhere else - content theft may seem easy and harmless, but it will get you shut down quickly as the true owner comes to claim what is theirs. Content theft can result in hosting services being shut down and data being seized, or it could even result in legal action and litigation involving large cash fines.
Websites should focus on a central theme, with related subtopics being organized into categories or tags. Pages of sub-topics should then be linked in to each other, allowing visitors and search engines to get a sense of how to navigate their particular areas of interest within the larger central theme.
How many pages is enough? Technically, there is no such thing so long as they are all unique and useful to the viewer. Writing your website is an ongoing process that never really ends. Even if you managed to become the internet's #1 expert on a certain topic, there will always be news, new research, and other new developments that can be used to expand the content of the website.
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